100-day reading campaign ‘Padhe Bharat’ launched

100-day reading campaign ‘Padhe Bharat’ launched

100-day reading campaign ‘Padhe Bharat’ launched

An attempt to promote joyful reading culture among kids

New Delhi, Jan. 1 (Delhi Crown): A 100-day reading campaign named “Padhe Bharat” was launched on Saturday in a bid to promote joyful reading culture among children.

The campaign is in alignment with the National Education Policy (NEP)-2020 which emphasises on promotion of joyful reading culture for children by ensuring availability of age-appropriate reading books for children in local/mother tongue/regional/tribal language.

Launching the campaign, Union Education Minister Dharmendra Pradhan underlined the importance of reading which children need to develop to ensure continuous and lifelong learning.

He also reinforced that the habit of reading, if inculcated at an early age, helps in brain development and enhances imagination and provide a conducive learning environment for children.

Pradhan emphasised that reading is the foundation of learning, which motivates students to read books independently, develops creativity, critical thinking, vocabulary and the ability to express both verbally and in writing. “It helps children to relate to their surroundings and real-life situation,” he added.

The union minister also stressed on the need to create an enabling environment in which students read for pleasure and develop their skills through a process that is enjoyable and sustainable and which remains with them for life.

The reading campaign will be organised for 100 days (14 weeks) starting from January 1 to April 10.

The reading campaign aims to have participation of all stakeholders at national and state level, including children, teachers, parents, community, educational administrators etc.

One activity per week per group has been designed with the focus on making reading enjoyable and build lifelong association with the joy of reading. This campaign has also been aligned with the vision and goals of foundational Literacy and Numeracy mission.

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